CreateVisions wireframe torus Andreas Fülscher · CreateVisions
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RWE campaign — electricity pylon key visual
Modeling Rendering

RWE — energy campaign

3D key visuals for an RWE campaign — power mast and wind turbine, elaborately modeled and photorealistically rendered. Produced at Gloss Postproduction.

Project

RWE · Advertising campaign (at Gloss Postproduction)

Services

Modeling, shading, lighting, rendering

Software

Cinema 4D

Field

Advertising · energy

About the project

For an RWE campaign, two key visuals were created — a power mast and a wind turbine — as central 3D objects into which people and campaign text were composited in the final motif. The focus was on the detailed, technically accurate modeling of the structures (especially the multi-part power mast) as well as on photorealistic shading and lighting.
RWE — wind turbine key visual

Wind-turbine key visual of the campaign.

RWE — electricity pylon, portrait format

Power-mast motif in portrait format.

Making-of

At the heart of the production was the elaborate modeling of the power mast and wind turbine.
RWE — electricity pylon modeling 01 RWE — electricity pylon modeling 02 RWE — electricity pylon modeling 03

Elaborate modeling of the power mast.

RWE — wind turbine modeling

Modeling of the wind turbine.

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