Services
Modeling, materials, lighting, rendering
Software
Cinema 4D · Redshift
Field
Product advertising
About the project
For the GUHL Kraft product line, the shampoo bottles were built as detailed 3D models. The modeling captured the exact bottle geometry, caps and labels — the basis for a believable product representation.
Special care went into the precise rendering of materials — semi-transparent plastic, printed labels, glossy caps. The models were then lit with tailored setups so the product impression came through clearly.
For the typographic key visual, chains and metal structures were also modelled — they spell out the word "KRAFT". This work shows the breadth of the modeling workflow, from soft product surfaces to fine metal links.
Product visualisation
GUHL Kraft — key visual and variant of the typographic build.
Another view of the product model.
Workflow and details
The images below show the modeling workflow in the 3D viewport as well as detail renderings of metal surfaces and chain structures.
Viewport workflow and detail rendering of the metal chains.
Guhl Sanft
Alongside „Guhl Kraft", the sister motif „Guhl Sanft" was created — centred on a wooden „S" whose grain and structure were modeled and rendered in 3D.
Guhl Sanft — final motif with the cut-out wooden „S".
Wood renderings for the „S" in „Sanft" — grain and surface.
Making-of & publication
Making-of screenshot for Guhl Kraft.
The motifs as they appeared in magazine ads (photographed).
