Air-conditioning unit in an X-ray look with data overlays
Animation Modeling Rendering

Midea — product animation

Technical product visualisation and animation in the field of climate technology — transparent “x-ray” views of devices with overlaid data graphics, including a spot for the Midea brand.

Project

Glowspark

Services

Modeling, animation, shading, rendering

Software

Cinema 4D

Field

Advertising · technical visualisation

About the project

At the centre is a product and technology visualisation with a transparent x-ray look that reveals the internal workings of technical devices from the field of climate and refrigeration technology. The views are complemented by animated data and UI overlays highlighting individual functions and components. Alongside still images, moving sequences were created as well — including a product loop and a spot for the Midea brand.

Animation

The moving sequences carry the x-ray look into animation, showing devices and data overlays in motion.